Creating events and ticket tiers

Rowie's events module lets you sell tickets to anything time-bound: a concert, comedy night, dinner, brewery tour, pop-up market. You can also run a free RSVP-only event. Customers buy via the marketing site, and you scan at the door using the mobile app.

You need a connected Stripe account (Banking set up, charges enabled) before you can create or publish events. See Sign up and connect Stripe if you haven't done that yet. While Stripe is still being set up, the + New Event button is hidden and the body of the Events page shows the setup card instead.

Create an event

1. Vendor portal → Events in the sidebar (under SELL).
2. If this is your first event, the empty state shows Create your first event with a Create Event button in the centre. After that, the top-right button is + New Event.
3. The Create Event dialog opens. Fill in:
   • Event Name (required).
   • URL Slug. The URL portion. Leave blank to auto-generate from the name. The public page lives at rowie.io/events/your-slug.
   • Description. Rich text. Shows on the public event page.
   • Page Theme. Dark or Light. Drives the colour scheme of the public-facing event page.
   • Brand Color. Accent colour used on the public page. Defaults to your organisation's brand colour.
   • Event Thumbnail (recommended 1200×675, 16:9) and Event Banner (recommended 1920×480, 4:1). PNG, JPG, or WebP.
   • Starts At and Ends At, plus Event Timezone. Times display in this timezone on the public page.
   • Venue Name and Address.
   • Visibility. Public (listed on the public events page) or Link Only (only accessible to people you share the URL with).
   • Event Type. Paid Tickets (set prices per tier) or RSVP Only (free registration).
   • Optional: Max Tickets Per Order, Age Restriction, Contact Email, Refund Policy.
4. Scroll to Ticket Tiers. At least one tier is required to create the event. Each tier in the create dialog has:
   • Name (e.g. "General Admission", "VIP").
   • Price ($). Entered in your org currency. RSVP-only events skip the price field, since tiers are always free.
   • Total Available. Leave blank for unlimited. The tier hides on the public page when sold out.
   • + Add Tier to add more.
5. Click Create Event at the bottom of the dialog.

The event saves as Draft. The public page is hidden until you publish.

Manage ticket tiers after creation

Once the event exists, open it and use the Overview tab, then Ticket Tiers section, then Add Tier. The Add Tier modal is richer than the create-event form. It also supports:

• Description. Optional copy shown to customers on the public page.
• Max Quantity (or Max RSVPs for RSVP events).

You can edit or delete tiers from the same section. Tiers with sold tickets can be edited but not deleted. Price changes apply to future purchases only, and ticket holders keep what they paid.

Publishing

Open the event and click Publish (top right). Rowie verifies the event has at least one tier and that dates are valid, then flips the status to Published. The public page goes live immediately at rowie.io/events/your-slug.

While published, the top-right action is Cancel Event. Clicking it opens a confirmation modal: Cancel this event? with copy explaining that cancelling refunds every ticket sold and stops all future sales. There's no undo, which is why the modal exists.

You can still edit name, description, images, and other fields while published. Use the Edit button next to Cancel Event.

What customers see

• Event hero with banner, name, date/time, venue and map.
• Ticket tier list with prices, remaining capacity (if set), and descriptions.
• Get tickets opens Stripe Checkout for the selected tier and quantity.
• After payment: confirmation page with Add to Apple Wallet and Add to Google Wallet buttons.
• Confirmation email with QR codes and wallet pass links.

A reminder email goes out automatically 24 hours before the event, with QR codes and venue details.

Sharing

On the event detail page (once published), the Share card shows the public URL and a QR code. The QR has a Download QR Code button. Print it on flyers, posters, or social posts. The URL itself is displayed inline. Copy it from your browser like any link.

Tabs on the event detail page

The published event has three tabs:

• Overview. Event details, ticket tiers, share card.
• Tickets (or RSVPs). Every ticket sold. Status filters at the top: All, Valid, Used, Refunded. Use the row actions to resend the confirmation email or refund individual tickets or entire purchases.
• Stats. Top-row tiles: Revenue, Sold, Scanned, Refunds. Below that, Sales by Tier breakdown with per-tier revenue and sold versus capacity.

See Scanning tickets at the door for the entry workflow.